The days of simply 'promising' your prospects that you are worth investing in are long gone; now you must PROVE it. And there's no better way to show off your knowledge than by selling an online course.
You are demonstrating that you know what you're talking about, that you're good at what you do, and that you are an expert in your industry by educating about your topic.
An online course is now as important as a website and a business card in the toolkit of any entrepreneur, expert, or thought leader.
Downloading that knowledge lying dormant in your brain and turning it into a chief, money-making, impact-creating online course is one of the fastest and most impactful methods to get your knowledge out to a worldwide marketplace, making a bigger effect and making more money.
In this article, we will look into 8 steps in creating a successful online business as a course
- Choose the ideal course topic
Your course topic must be something you are passionate about. If you are not enthusiastic about your subject, it will be clear, and your training will be least interesting.
Consider the abilities, talents, and life experiences you've acquired. You don't have to teach a university-level course to make money offering online courses.
In short, if you enjoy your topic, are excellent at it, have experience (formal or informal) with it, and it meets a need for someone, you have a monetizable topic and skill. Sort through the top topic in your list and choose the one ideal topic that you are fit for teaching to learners.
- Ensure that your course concept is in high demand.
Who wants to spend weeks of their life designing an online course that no one will ever buy? Not anyone, right?
After you've chosen your online course topic, you'll need to undertake a series of market research tests to see if there's a market for it. Many course authors make the mistake of believing that if their topic area has a lot of competition, their course idea will fail. However, this indicates that there is a good likelihood of strong market demand for that course idea, making it worthwhile to investigate further.
Some of the things you can do are -
- Search your topic in Google Trends
- Check search volume for your course topic
- Check out what are people asking about your topic?
- Can you present a popular topic in a unique way?
- Is it possible to position your topic in such a way that it appeals to a different audience?
- Make Learning Outcomes That Are Attractive and Insightful
Don't overlook the significance of learning outcomes. If you don't do this for your online courses, you're putting your reputation and your business line in danger, not to mention making the course design process a pain.
Your learners will benefit from online courses since they will be able to transition from their current situation to their desired future.
Would you give someone your money for a thing that you don't comprehend and don't know what it would do for you? Obviously not.
Just because you know what your course will teach your students does not mean they will understand it. If your students don't understand how your course will benefit them, they are reluctant to sign up for it.
Learning outcomes describe what the student will be able to accomplish, know, and feel at the end of the course using quantitative verbs.
- Choose and get your course materials.
Many course authors reach this point and fear sliding into the delay trap, procrastinating. The sheer abundance of information we have in our heads or all around us in books, on our hard drives, on our notepads, and so on is typically the main reason we get stuck here. At this point, it's not so much about what we should include in our course as it is about what we should leave out.
This is when the research you completed throughout the market testing phase, as well as your learning outcomes, will come in handy once more. Throw out anything that is not directly linked to reaching a learning outcome as you filter through your piles of content.
Second, make certain that each learning outcome is accompanied by information that is relevant to it.
Include only information that answers your audience's pressing queries or fills holes that your competitors haven't addressed.
- Structure Your Modules and Course Plan
This is the step where you look over all of your content and begin combining comparable themes, suggestions, and concepts into modules, then arrange the lectures inside those modules in the most progressive and logical manner so that they make a flowing sequence of classes.
You could design a course outline and plan individual lessons for your online course.
- Determine which methods of delivery are the most engaging and effective for each lesson.
It's now time to choose the finest method for delivering your material.
To ensure that your training is as engaging as possible, you must be aware of the many principles of learning, learning preferences, and all of the different ways that you can give it.
A few points to note here are -
- Design course content that is engaging
- Design your online course in different learning styles and abilities of individuals
- Decide on how long your online course would be
- Filming, Recording and Editing your Online Course
This is the stage of production.
By now, you should have a detailed course plan, all of your content organized, and a clear idea of how you'll deliver each component of your online course.
It's now time for the exciting part: appearing on camera. Of course, the way you offer your training is entirely dependent on how your audience prefers to engage and which method best achieves your learning objectives.
However, video is currently the most effective mode of delivery.
You could have it filmed with yourself on screen and with a background using green screen effects or you could also have a whiteboard where you are writing and explaining throughout the video.
Setting up your online course
Set up your online course using a reliable platform. You can also create your own app or website using platforms like Teachmore. Set up your online course with all the formalities and design it according to your preferences, or preferences you think your audience would like or would suit better.
Hopefully, these steps give you a good idea of what to expect from the journey of creating and selling online courses.