In recent times, learning has become increasingly accessible. So, if you're looking to dive into online course development, there are plenty of resources to help you guide through the process. In this article, we'll look at ten steps on how to start online business by creating online courses.
Step 1: Identify and Validate Your Niche
When we talk about online businesses, the first step to creating your course involves identifying your niche. Niche is a specific segment of the target market. It's the topic of your course.
Well, deciding a niche is important because if you target everyone, you'll target nobody. So, the narrower you go, the more relevant your course content is. Your niche can be related to Health, Wealth, Relationships, Career, etc. Identifying your niche solves half the question, 'how to start an online business.'
Step 2: Validating Your Niche
Now that you have identified your niche, you'll need to validate it before going ahead. There are a few criterions you can look at:
- Passion: You need to ask yourself if you're passionate about the topic. If you aren't, you would drop out sooner rather than later.
- Problem: Your topic should solve a problem that your niche is experiencing. It can be through enhancing experience or reducing your target audience's pain.
- Potential: There should be potential in your topic for sustenance. You cannot go after things that are considered fads.
- Payment: Whatever you do should be payable. People need to see the value and are willing to pay for the same.
You can validate your niche by fulfilling each parameter. You can also look at your similar competitors to get an idea about the success of the niche.
Step 3: Building Your Content
In this step, you research and collect all the information relevant to your online course. It helps you in creating a course outline. You can check relevant platforms to see what's trending or understand the problems that need solving. The idea is not to reinvent the wheel but fulfill existing demand.
Pro-tip: You shouldn't put everything you research inside your course. Include the relevant bits for the paid course and the rest to build authority.
Step 4: Decide Your Business Model
This phase involves structuring your learning modules based on the lesson objectives. It also includes devising a pricing strategy to develop an irresistible offer. The composition of a tempting offer is that the value offered is 10X the price. Talking about customer value optimization, you need to divide your content into modules depending on your customer's journey.
Step 5: Build a Community
While you're doing your research, you can work on building your community.
You cannot create a course just on your research. Sure, it helps narrow down the results, but you need to test your content to understand what your audience wants. So, having a community makes a good testing playground. The idea is to give value in advance. It helps build trust and makes it easier to pre-sell your course.
You can test your content by doing one-to-one sessions or giving lead magnets. You can gather feedback from these sessions and update your course content outline.
Pro-tip: Having a code of honor for your community helps build a strong connection with your tribe.
Step 6: Record Your Videos
The next step is to record and edit your videos. The hardest thing to do is to make things easy. There are a few things you need to ensure along the way.
- Keep the videos short, crisp, and engaging.
- Ask questions and prompt responses from the audience (in the comments or community page).
- Share as many examples as possible.
- Even if the video quality is not the best, focus on the audio.
- Use subtitles if necessary.
Step 7: Host Your Videos
After you've recorded your videos, you'll need to host them on a platform, or an The platform that you choose must be reliable. For instance, Teachmore helps with selling online courses and is undoubtedly the best way to go.
Step 8: Get Reviews
Getting reviews is a vital feedback step. And so, you need to encourage your students to provide feedback along the way.
It helps you update and improve your course content. Also, these reviews break resistance in your potential customers' minds and provide social proof for the same.
Next up, let's look at a critical step to answer 'how to start online business.'
Step 9: Nurturing Your Tribe
The place where most digital coaches go wrong is that they create courses and disappear. That should not be the case. You need to be there all the time. It helps build trust and strengthens your connection with your audience. You need to conduct live sessions regularly. Choose a day of the week and conduct 60-90 minute value-galore sessions.
You can even use gamification techniques to improve the course completion rate. You can create various accomplishment parameters too. These recognition incentives provide people with extra motivation.
Step 10: Marketing Efforts
It's one of the most critical steps to answering how to start online business.
After you've launched, you need to put lots of energy into your marketing efforts. It includes email marketing, influencer collaborations, affiliate marketing, etc. Everything is based on capturing your audience on different channels and redirecting them to your funnel.
The internet has made it easy for anyone to start an online business. We hope these 10 steps on how to start online business come in handy for you, and wish you the best in starting your own online courses!