So you've built a useful course and launched a website for it. And it appears that the only way to obtain decent traffic is to pay for ads. While paid advertisements are a wonderful way to drive visitors to your website, they do have one flaw: if you run out of money, the traffic flow stops. You must implement a long-term sustainable strategy to ensure a steady flow of high-quality traffic to your course website. And it's for this reason that you should discover how to increase organic traffic to your course website.
THE VALUE OF ORGANIC TRAFFIC
To begin, organic traffic simply refers to users who come to your website for free via search engines rather than through paid advertising.
The e-Learning industry is projected to be massively increasing.
Some of the reasons for the value are -
Cost Effective -
One of the most important benefits of organic traffic is that it is completely free. The only costs you have are those associated with content development. If you can develop your own material, though, you simply pay for the time you spend creating it.
One of the most significant disadvantages of using sponsored ads to promote your course is that the amount of money spent on marketing can quickly add up. When you cease paying, the traffic comes to a halt. Organic traffic, on the other hand, is long-term. For as long as the internet exists, your content will continue to generate traffic to your website.
People are more likely to trust organic material than sponsored content. Sponsored content, in their opinion, is content having a commercial agenda. Organic material is thought to be genuine. There is no business aim behind it; it merely seeks to provide useful information.
Organic content has one major drawback: it does not bring visitors to your course website as quickly as advertising does. However, if your material begins to rank, you can expect a continuous stream of visitors to your website. As you may be aware, this translates to a consistent inflow of leads (students), leading in business growth.
A few ways to attract attention to your online course are -
Think of it like a startup -
Don’t try to copy what the big fishes in the e-learning industry are doing – start small and do what small businesses do. When building your online course, build its foundation in such a way that it is primed to scale your website traffic. To begin with, you should ideally outsource tasks that are repetitive, tedious, laborious, and require expertise.
Your online course is most likely self-funded, and in order for it to expand, carefully designed expansion plans that do not necessitate a large investment are required. Among them are the following:
- Word of mouth - This is marketing's gold mine. Create excellent value so that people will tell their friends about your course. You can also send the URL of your online course to family, friends, and anyone in your network. Spread the word and let the information flow about your online course among people for recognition.
- Network and Communicate with People - Finding people who like your content is the key to building a growth strategy that works for you. You'll have a free marketing team pushing traffic to your website if you can persuade people to share your material.
You must use search engine optimization to attract visitors to your course website (SEO). And keyword research is a critical aspect of SEO that must be done correctly. This entails identifying and utilising the keywords that prospective students use to find information about your course.
As a result, your content will rank higher in search engine results pages (SERPs), resulting in more visitors to your website.
Now, if your course website is still relatively new, it's likely that some of your keywords are already being ranked by more established websites. To outrank them, you'll need to conduct thorough keyword research.
Check on the keyword difficulty and search volume of those specific keywords.
Write and design in order to please
Many people overlook the importance of search intent as a traffic generation technique. It's the motivation behind a user's search query. The following categories can be used to categorise search intent:
- Users who are seeking for a specific website or web page are said to have navigational intent.
- Informational intent: Informational intent users are interested in learning more about a specific issue.
- Commercial intent: Searchers with commercial intent are looking for things they plan to buy shortly.
- Users who have transactional intent have completed their research and are ready to transact. They come to your website with the intention of enrolling in your course.
Understanding search intent will assist you in writing website copy and blog content that fulfils the needs of your users. That's the type of material that brings in the correct kind of visitors.
A backlink is a link to your website from another website. A backlink is an endorsement from a third party that your website's content can be relied on to deliver the most up-to-date and authoritative information on a particular subject. As a result, the domain authority of your web pages rises, and you get better rankings in search results pages.
The methods listed below can help you build links to your website.
- Create an outreach programme: Contact media and websites and request that they link to a relevant blog post on your site. Make sure your material adds value to the audience of the magazine to increase your chances of success.
- Guest blogging entails writing blogs for other people's websites. You can include a link to your website in the body of the blog post or in the author profile.
- Create material that is worthy of being linked to: People will automatically link to your website if you create material that is both deep and up to date. To achieve this, try making infographics and PowerPoint presentations.
Use webinars to attract learners
This is a fantastic approach to attract and engage prospective customers/students, as well as drive organic traffic to your online course's website. Why? Because they're already on the lookout for new things to learn. Why would people attend/register for your webinar otherwise?
Use a webinar platform to host engaging webinars for your audience. It can be promoted by:
-Using social media to spread the word
-Invite a guest speaker with a large social media following to tap into their audience.
-Send invitations to a webinar to an email list. You can also ask your collaborators to distribute it to their respective audiences.
Creating a course necessitates a significant amount of time and effort. That is why you must drive as much traffic to your course website as possible: As a result, you will be able to reap the benefits of all your hard work.
Simply put, the greatest approach to increase your course business is to scale the organic traffic that comes to your course website.
It's low-cost and generates targeted traffic for your website. Furthermore, most methods for increasing organic traffic to your website have the added benefit of assisting you in establishing yourself as an authority in your field.
Put the ideas above to action now that you know how to increase organic traffic to your online course website.