So you've created an informative course and made a website to promote it. And it appears that paying for ads is the only way to get decent traffic. While paid adverts are an excellent way to generate traffic to your website, they do have one drawback: when you run out of money, the traffic flow ceases. To ensure a consistent flow of high-quality traffic to your course website, you must develop a long-term sustainable approach. And it's for this reason that you'll want to learn how to boost organic traffic to your course website.
THE VALUE OF ORGANIC TRAFFIC
To begin, organic traffic simply refers to users who come to your website for free via search engines rather than through paid advertising.
The e-Learning industry is projected to be massively increasing.
Some of the reasons for the value are -
Organic traffic has a number of advantages, one of which is that it is absolutely free. The only expenses you have are those related to content creation. However, if you can create your own content, you only have to pay for the time it takes to do so.
One of the most important drawbacks of using sponsored advertising to promote your course is that the cost of marketing can quickly increase. The traffic comes to a halt when you stop paying. On the other hand, organic traffic is a long-term investment. Your content will continue to drive traffic to your website for as long as the internet exists.
Organic content is more likely to be trusted than sponsored content. According to them, sponsored content is content with a commercial motive. The genuine organic stuff is thought to exist. It has no commercial goal; it simply attempts to deliver useful information.
One big disadvantage of organic content is that it does not generate traffic to your course website as soon as advertising. If, on the other hand, your content starts to rank, you may expect a steady stream of visitors to your website. As you may know, this translates to a steady stream of leads (students), which leads to increased business growth.
A few ways to attract attention to your online course are -
Think of it as a startup -
Start small and do what little firms do, rather than trying to replicate what the big brands in the e-learning market are doing. Build the foundation of your online course in such a way that it is ready to increase your website traffic. To begin, you should outsource jobs that are repetitive, monotonous, and time-consuming, as well as those that require expertise.
Because your online course is most likely self-funded, properly developed expansion strategies that do not demand a huge investment are essential in order for it to grow. Among them are the following:
Word of mouth - This is marketing's gold mine. Create excellent value so that people will tell their friends about your course. You can also send the URL of your online course to family, friends, and anyone in your network. Spread the word and let the information flow about your online course among people for recognition.
Network and Communicate with People - Finding people who like your content is the key to building a growth strategy that works for you. You'll have a free marketing team pushing traffic to your website if you can persuade people to share your material.
Keyword Research - You must use search engine optimization to attract visitors to your course website (SEO). And keyword research is a critical aspect of SEO that must be done correctly. This entails identifying and utilising the keywords that prospective students use to find information about your course.
As a result, your content will rank higher in search engine results pages (SERPs), resulting in more visitors to your website.
Now, if your course website is still relatively new, it's likely that some of your keywords are already being ranked by more established websites. To outrank them, you'll need to conduct thorough keyword research. Check on the keyword difficulty and search volume of those specific keywords.
Write and design in order to please
Many people overlook the importance of search intent as a traffic generation technique. It's the motivation behind a user's search query. The following categories can be used to categorize search intent:
- Users who are seeking a specific website or web page are said to have navigational intent.
- Informational intent: Informational intent users are interested in learning more about a specific issue.
- Commercial intent: Searchers with commercial intent are looking for things they plan to buy shortly.
- Users who have transactional intent have completed their research and are ready to transact. They come to your website with the intention of enrolling in your course.
Understanding search intent will assist you in writing website copy and blog content that fulfills the needs of your users. That's the type of material that brings in the correct kind of visitors.
A backlink is a link from another website to your own. A backlink is a third-party endorsement that your website's content can be trusted to give the most up-to-date and authoritative information on a specific topic. As a result, your web sites' domain authority increases, and you rank higher in search results pages.
The methods listed below can help you build links to your website.
- Create an outreach program: Contact media and websites and request that they link to a relevant blog post on your site. Make sure your material adds value to the audience of the magazine to increase your chances of success.
- Guest blogging entails writing blogs for other people's websites. You can include a link to your website in the body of the blog post or in the author's profile.
- Create material that is worthy of being linked to People will automatically link to your website if you create material that is both deep and up to date. To achieve this, try making infographics and PowerPoint presentations.
Use webinars to attract learners
This is an excellent way to attract and engage potential customers/students, as well as boost organic traffic to the website of your online course. Why? They're looking for new things to learn because they're always looking for new things to learn. Otherwise, why would people want to attend/register for your webinar?
Use a webinar platform to host engaging webinars for your audience. It can be promoted by:
- Using social media to spread the word
- Invite a guest speaker with a large social media following to tap into their audience.
- Send invitations to a webinar to an email list. You can also ask your collaborators to distribute it to their respective audiences.
A course requires a great amount of time and work to develop. That is why you must drive as many visitors as possible to your course website: As a consequence, you will be able to enjoy the fruits of your labor. Simply said, scaling the organic traffic that comes to your course website is the best way to grow your course business. It is inexpensive and provides targeted traffic to your website. Furthermore, the majority of strategies for generating organic traffic to your website also help you position yourself as an authority in your sector.
Put the ideas above into action now that you know how to increase organic traffic to your online course website.