These days, more people are looking for new types of high-quality content to investigate online, especially when it comes to learning new abilities. One way to satisfy this growing need while simultaneously making money is to create and offer an online course.
You may establish yourself as an authority in your field, build a community of like-minded people around your firm, and expand your reach by sharing your knowledge and abilities through an online course - all from the comfort of your own home.
Let’s look through the different steps of how to create an online course -
- Select the appropriate topic.
It's entirely up to you what you write about, and it may be anything from baking techniques to site design. While the alternatives are practically endless, selecting the right subject matter is critical to the success of an online course. The most important factor to consider when choosing a topic for your online course is whether it appeals to both you and your audience: Choose something you'd like to teach and something you'd like to learn.
2. Put your concept to the test
Because creating an online course requires a significant amount of time and effort on your part, doing a test before getting started will allow you to establish that this is a long-term profitable online business strategy. To test your idea, create a landing page for your planned online course. Even if you haven't planned the course yet, you already know what it will be about. Include a concise course description that highlights what students will learn, as well as visually appealing visuals that illustrate the subject. Take a look at these fully customizable landing page templates as a starting point.
Use call-to-action buttons (CTAs) to encourage visitors to sign up for your next online course for free or to pre-purchase it to reserve a space. You'll be able to check over the data you acquired after promoting your website through various means such as social media, newsletters, and more to determine if you have enough participants and encouraging feedback. Make a list of metrics ahead of time so you know what to expect at the end of the trial period.
3. Investigate the subject.
Whether you're a seasoned pro or simply want to learn everything there is to know about your subject, now is the time to dive in and study everything there is to know. Go beyond what course attendees can easily find in search results as part of your entire learning experience. Gather a wide range of information on the subject, from literature to competitive classes and webinars, to go the extra mile. Conduct keyword research to see what kinds of questions individuals have about the problem. You'll have a better notion of what kinds of questions your audience might be interested in if you do this.
4. Make a plan for your course.
Now is the time to start thinking about the curriculum for your online course. On a piece of paper, make a list of the various lessons you want to teach online. Break down each lesson into the main topics you want to cover. Follow a logical order and try to make your thoughts flow smoothly from one to the next to encourage a seamless and frictionless learning experience. Remember that teaching is about guiding your audience through an idea step by step. To make this clear, define a purpose for each of your lessons in your course outline.
5. Create the course content
You've probably previously generated content for your course topic if you have professional experience with it. Have you written a blog post or held a webinar on the subject? Maybe your organisation has a podcast or a YouTube channel where you discuss similar topics? If this is the case, return to these materials. Repurposing existing content for your online course could save you a lot of time and help you get started quickly.
Using the materials you've obtained, as well as your plan and research from the previous steps, you can now create the actual content for your online course. The majority of courses rely on video as their primary form of communication, which is what we'll discuss today.
6. Bring your course online
Once you have your course content ready, it’s time to create the platform to bring it all together. If you already have a professional website, you can add your online course as a section there. If not, create a new website just for this purpose. You can create your own website with platforms like Teachmore.
7. Market your content
Some of the ways are -
Email marketing: Send email marketing campaigns, including early-bird promotions and discounts.
Social media: Promote your course on social media and in relevant groups (tip: LinkedIn can be a great start since people are in a professional mindset already).
Paid ads: Run paid to advertise such as Google Search Ads and Banner Ads
Blog posts: Create a blog and write about the course and course topic to boost your SEO and showcase your knowledge.
YouTube and promo videos: Start a YouTube channel and launch video promotions for your course.
Referrals and reviews: Get referrals, reviews, and positive testimonials from past students.
Website pop-up: Add a lightbox pop-up to promote your course on your own website.
Other websites: Collaborate with third-party course websites and continuous studies organizations.
Influencers: Partner with industry influencers that reach your audience niche. Affiliate programs: Kick off an affiliate program and work with ambassadors so others promote the course on your behalf.
Podcast: Start a podcast to spread the word about your course and highlight your topic expertise.
Webinar: Host a webinar that gets people excited about all they can learn from you.
Collaborate with instructors: Work together with other instructors to tap into each other’s network or co-teach a lesson.
Go multilingual: Translate your course into another language to reach a wider international audience and break into new markets.
Hope this article helps you in creating your online course. Stay tuned for more such reads.