The day has finally come that you've completed your online course! It took several weeks, maybe months to complete, but that's fine. The essential thing is that it's done, and you can finally enjoy the sunshine after many long days and nights spent glued to your computer developing, recording, and editing your course content.
Let’s look into some marketing strategies for selling online courses to increase your sales and enrollments.
How to market an online course before it’s published
- Make your perfect student persona.
This is a crucial initial step before using any of the tactics discussed in this article. Before you start marketing your course, figure out who your ideal student is. This will help you develop marketing messages that speak directly to their frustrations, needs, and desires.
Your ideal student avatar is a depiction of the ideal student for your course. Write a one-paragraph description of your ideal student and keep it in mind as you use the marketing methods recommended in this article.
- Determine your one-of-a-kind value proposition.
Investigate some of the existing online courses pertaining to your topic to get a sense of what is covered and how the material is presented. The idea is to figure out how you'll set your course apart from the competition. What aspects of your issue would you address that your competitors have overlooked? What unique value can you bring to your course that the others don't?
- Survey your audience before you create your online course
This phase is crucial because it ensures that you develop an online course that people desire to take. Send a poll to your audience (from a blog, podcast, email list, social media, etc.) to find out what topics they'd like to learn about. Make a course around what they want, not what you want to make.
Involving your audience in the online course design process is also a wonderful method to build excitement for your course before it is released, as well as to validate the need for your course topic before investing any resources into it.
- Using keyword research, create an engaging course title.
Consider for a moment that you are looking for information about your subject. What search terms (also known as keywords) would you use to locate the information you require? For example, if you wanted to learn how to design logos in Adobe Photoshop, you'd probably type in "how to design logos using Photoshop" or a variation of that phrase.
Identify the most popular keywords relevant to your course topic using services like Google's Keyword Planner, etc, and incorporate those keywords in your course title. This can help to position your course as exactly what a potential student is seeking when conducting an online search for your topic.
- Presell your online course
Pre-selling a course is a terrific approach to avoid the sad predicament of developing a course that no one buys. Trying to sell something before you make it may seem illogical, but trust on this. It's far better to sell your online course concept to your target audience and discover they're not interested in it than to spend major time and money developing an online course that no one buys.
Stay tuned to read about how to market your online course after its published.