It's finally time for you to complete your online course! It took a few weeks, if not months, to finish, but that's fine. The important thing is that it's done, and you can finally enjoy the sunshine after spending many hard days and nights developing, filming, and editing your course content on your computer.
Let's take a look at some online course marketing tactics to see how you can boost your sales and enrollments.
How to market an online course before it’s published
- Make your perfect student persona.
Before implementing any of the strategies outlined in this blog, you must first complete this step. Figure out who your ideal student is before you start marketing your course. This will assist you in creating marketing messages that directly address their complaints, needs, and desires.
The ideal student avatar for your course is a representation of the ideal student. Make a one-paragraph description of your ideal student, and keep it in mind as you implement the marketing strategies suggested in this article.
- Determine your one-of-a-kind value proposition.
Investigate some of the existing online courses pertaining to your topic to get a sense of what is covered and how the material is presented. The idea is to figure out how you'll set your course apart from the competition. What aspects of your issue would you address that your competitors have overlooked? What unique value can you bring to your course that the others don't?
- Survey your audience before you create your online course
This step is important because it guarantees that you create an online course that people want to take. To find out what topics your audience wants to learn about, send a survey to them (through a blog, podcast, email list, social media, etc.). Create a course based on what they want, rather than what you want to create.
Involving your audience in the online course creation process is also a great way to develop anticipation for your course before it launches, as well as to confirm the demand for your course topic before spending any resources.
- Using keyword research, create an engaging course title.
Consider for a moment that you're looking for information on a specific topic. What search terms (often referred to as keywords) would you use to find the information you're looking for? If you wanted to learn how to design logos in Adobe Photoshop, for example, you'd probably type in "how to design logos in Photoshop" or something similar.
Using tools like Google's Keyword Planner and others, find the most popular keywords related to your course topic and include them in your course title. When a potential student conducts an online search for your topic, this can assist position your course as exactly what they're looking for.
- Presell your online course
Pre-selling a course is an excellent way to prevent the unfortunate situation of creating a course that no one wants to buy. It may seem counterintuitive to try to sell something before you make it, but trust on this. It's far better to pitch your online course concept to your target audience and find out they're not interested than to invest a lot of time and money creating an online course that no one buys.
Stay tuned to read about how to market your online course after its published.