If you run an online coaching business, you are likely investigating ways to market it. Get your marketing strategy right with these ten strategies.
How to market your online coaching
If you are new to the field of online coaching, marketing might seem like a daunting task. Gone are the days when one would focus on word of mouth as a marketing strategy. In this digital age, you have to be proactive and creative when it comes to marketing.
It’s all about building visibility, credibility, and generating leads for the business. You may have questions about what techniques will work best for your business. But then, there is no one-size-fits-all approach to digital marketing.
Here are 10 ways to market your online coaching business that will get you results.
- Social Media
Social media is a great place to connect with students and build credibility and visibility.
There are plenty of social media networks to choose from, including Facebook, Twitter, Instagram, LinkedIn, and Quora. You don't need to be on every platform, just the ones most of your audience frequents. Choose the top 3. Those are the platforms you target.
For starters, posting relevant content consistently will do wonders for your branding. You can add links to your website to redirect the traffic. This helps generate leads and showcase your coaching services.
Always remember, no traffic should go to waste.
Blogging is an old-school marketing tool that still works because it generates traffic and creates lead generation opportunities.
Blogging helps you stay connected with your audience and is a great way to nurture the bond by delivering value in abundance. It also helps increase your reputation as an expert, which builds your online coaching business.
Begin by posting a few blog articles on your site once or twice per week, but be consistent.
- Email Marketing
Email marketing is one of the best ways to market your online business. Emails make it easy to deliver your message to your targeted audience and help drive conversions.
Experts say ‘money is in the email list’. The email list is a collection of all the emails that you've collected through your marketing efforts.
Email marketing is not about promoting yourself or your business but delivering value to your customers consistently. It helps build credibility. Where most people go wrong is that they only focus on selling. You need to add value before you sell.
- Video Marketing
Video marketing has become critical to any online coaching business.
YouTube is the second-largest search engine, and it won’t be long before it becomes the first. You need to invest some of your time into creating unique video content for YouTube, with a focus on providing value and communicating your message to your students.
Videos make things easier to understand and help build a connection with your audience. People can subscribe to your YouTube channel and receive weekly videos. You can also use your blog to create videos and share them on your social media platforms.
Apart from valuable content, you can also share success stories and testimonials.
Your website is an online business card.
Unlike other channels, it is your platform, and you're in complete control of it. The website is where you store your gated and free content/resources. It's a place where you capture the lead details. If you are using an app like Teachmint, you can create a website within a few clicks.
- Search Engine Optimization (SEO)
SEO is one of the most cost-effective online marketing tactics.
It involves using keywords in your content that are relevant to your target audience. Content with high relevance, quality, and accuracy will rank higher on the search engine.
So, if your business has a competitive keyword in your niche ranking on the first page of the search engine, it will lead to more traffic coming to your website. You can use this traffic to generate leads and convert them.
To market your online coaching business, you can advertise either through online or offline channels.
Some popular online advertising channels include Facebook Ads and Google Ads. The great thing about these channels is that you can analyze your marketing efforts in real-time.
You can also look at the Offline advertising channels like Print ads, Broadcast ads, and Outdoor ads (billboards). These work best for building authority and reach.
You can run ads and direct your traffic to gated content (where the student needs to share their contact information to access the content), or you can even lead your audience to install your coaching app.
Another strategy that works for many online coaching businesses is partnering with other similar businesses.
This strategy works because of the mutual benefits from the partnership and helps you generate more reach and achieve higher visibility.
You can partner with industry influencers and education portals to promote your business. You can also introduce referral programs.
- Online events
Online events are a great way to promote your online coaching business.
Unlike offline events, which can get expensive, you can regularly organize free Workshops, Hackathons, and Seminars for students on Zoom. You can share the information about the same on your social media channels or your website or run ads. These sessions are great for lead generation and increasing your brand awareness.
- Online Listing Platforms
If your online coaching business is based in a certain region, you must post your business on an online listing.
So, when someone searches about your niche online in that geographical region, they can find and contact you.
For an online coaching business, marketing is not easy. It requires a lot of hard work and persistence for people to see your message. But if done well, it helps you gain traction online and attract more students.
With a good strategy in place, you can bring a lot of value to your audience and build their trust.
There are plenty of marketing strategies out there that can work in your favor. All you need is to market your business consistently.