8 ways to market your online course

8 Techniques for Promoting Your Online Course

  • Ayushi Singh
    Ayushi Singh

In continuation of the previous blog on โ€˜Ways to market your courses online before itโ€™s published, let us take a look at some of the โ€˜Ways to market your courses online after itโ€™s published

1. Make use of your blog to publicize your course.

Your blog is a wonderful place to market your course, especially if you constantly publish free content related to your course topic. If you write articles about the same topic that you teach in your course, everyone who views your blog is a potential student for your course. Your website's top bar, the end of each blog post, your sidebar, and your About Page are all good places to market your course.

2. Create a channel on YouTube.

YouTube is the world's second most popular search engine (after Google). Millions of people search YouTube every day for "how-to" videos. YouTube videos may rank higher than websites in the search results of some search engines. Make a YouTube channel dedicated to your course topic and upload instructional videos on a regular basis. Include a link to your website or course in your video descriptions.

3. Create a YouTube video to promote your course

Make a short video and publish it to YouTube to promote your course. You might even develop many promotional movies, each with a different title, to raise publicity for your course. Make sure your video titles and descriptions contain common keywords related to your topic so that they appear high in search results for those terms. Include a link to your website or course in your video descriptions. If your marketing video does well, consider running ads for it on Facebook or Google, for example.

4. Add student testimonials to your course sales page.

The importance of social evidence in the decision-making process of a buyer cannot be overstated. Few people look forward to becoming the first to purchase a product or service. They're curious if anyone else has purchased your course and had a positive experience with it. That is why comments and reviews from customers are so crucial. On your course sales page, include a few good testimonials from other students who have taken your course. If no one has taken your course yet, allow a few people to take it for free in exchange for a testimonial.

5. In your email signature, include a link to your course

On a daily basis, you presumably write and respond to a lot of emails, and some of the individuals you're emailing would be interested in your course if they knew about it. Include a link to your course in your email signature with a short sentence. Even if the person who views your email signature isn't interested in your course, they could know someone who is.

6. Create a page on your main website for your courses

Include a page with information about your course on your website or blog if you have one. Add a link to that page to your website's main menu so that people can find it and learn more about your course once it's up and running. Include a link to your course's purchasing page or a link to your course's sales page on that page so visitors can learn more about it and decide whether or not they want to buy it.

7. Create an email list

Most customers need to hear from you several times before they decide to buy from you. This is why having an email list is so valuable. When someone subscribes to your email newsletter, you have the opportunity to earn their trust over time by providing them with useful information and advice on your subject. They are more likely to buy your course when you eventually advertise it to them because you provided value to them before asking for the sale.

8. Make your social media profiles more appealing

Your social media accounts are a great way to build your own brand and position yourself as a subject matter expert for your course. On any social media platform where you have a profile, update your bio to reflect your area of expertise. Include a link to your main website (or even your course) in your profiles so that those who want to learn more about your course topic can find it.

Readers, hope this blog helps you in marketing your online course and increasing your sales. Stay tuned to read more about such ways of selling and promoting your online courses.