Webinars allow you to share your expertise, attract new learners, and expand your audience. Learn how to use webinars to promote your online courses.
Webinars are unquestionably one of our most effective lead generation methods. They're inexpensive, and once you've established a dependable method, you can easily increase your webinar marketing efforts.
How do you get your course in front of an audience that’s as excited about your topic as you are?
Free webinars are a low-cost option to not only share your expertise with a larger audience, but also to funnel them into your marketing funnel so that they can convert from attendees to course enrollees.
Here let's go through four simple ways to transform free webinars into your most effective online course marketing strategy in this article.
In the eLearning area, webinars are one of the most effective lead generating platforms. Any professional marketer selling high-ticket online courses will tell you that webinars are an important element of their sales funnel.
- Research on your audience and pick the topic
An understanding of your target demographic is essential for any effective marketing. As a result, before you do anything else, you should build a consumer persona.
It's your chance to put yourself in the shoes of your ideal learner, identify their pain spots, and learn about their objectives.
Choose a theme that is linked to the subject of your online course, but it should not be solely about the course. While your webinar is intended to aid in the selling of your online course, it should not be used as a sales pitch. Focus on what the audience is asking for in your online course, so that you could make changes accordingly to get the learners involved.
- Create your presentation
Create the presentation that you’d be showing during the webinar. Mark that you shouldn’t be just advertising about your online course but also include some fun conversation.
Remember to keep an Q & A session at the end of the webinar, where you could take all questions from the audience and give them a clear view of the online course you are going to launch. Remember to keep the audience engaged by using both audio and visual presentations. There are plenty of tools and features on the internet that make it simple to create a pro-quality presentation for your webinar.
- Analyze your competition
You'll almost likely be working in a competitive market, regardless of the course you're offering. This means that other people will be giving courses that are similar to yours.
Pay close attention to how other educators or creators on the web are using strategies to sell your course online. Create authentic content and clear out all doubts during the webinar.
Choose the right webinar platform and get a start to it.
- Host your webinar
Make careful to test your webinar equipment before the big day, regardless of the webinar platform you use. Practice navigating between slides and learning how to use your software's screen-sharing features.
Even if you are not good at public speaking, remember that those people are there to learn from you. Know that you are the educator there, build your confidence that way.
Begin with your backstory. Your origin narrative tells about who you are and a little about your past. You should establish your competence and make yourself relatable through your tale. This is usually followed by a rags to riches or novice to expert storyline. Next, tell them about your online course, how and from where you got the idea and gained your experience in the field. Inspire your audience with real life examples.
Using webinars to launch online courses is a great way to sail. If you strategize your plan properly you will definitely get great results out of it.