In continuation to the blog on ‘To do list to create online courses’ we had gone through the ‘Pre-Launch’ phase. Here in this blog we will run through the phases of - Launch and Post Launch.
The next logical step in this online course development process is to launch the course and begin selling it.
- Choose your ideal selling platform
It should be the content that determines the selling platform you use, not the other way around. As a result, this process comes following the gathering and production of material. Because not all platforms are created equal, you should think about it.
Select the ideal platform to sell your online course. You could also create your own fully featured app with the help of sites like Teachmore.
You could build the platform for your online course keeping a few questions in mind, namely - What are the course-building options? Will I be able to record or embed audios and videos? Will the platform support the format of my course? Will the platform support mobile learning?
When it comes to selecting the best selling platform, you must consider both the past and the future. Consider your target audience and content from the beginning. Also, think about your company and where you want to take it in the future.
2. Create a sales page
Your sales page will have a beautiful and user-friendly interface, or template, if you utilize the correct selling platform. It's only a case of filling in the blanks. However, because these fields aren't always indicated for you, you'll have to be careful what you type.
To begin, post a bio on your sales page that describes your course topic and why your audience would be a good "fit." This is best accomplished by emphasizing the learning objectives, which will describe the problems your course will address.
However, the aesthetic of your sales page is one critical factor that often affects whether or not they read your bio and course description. If you're releasing your first course, your audience will only have initial impressions to depend on.
Make your landing page keeping in mind what your learners would love to see, something related to the subject matter. Make it based on the subject core of your online course.
3. Upload your content
If you made your online course elsewhere, all you have to do now is upload it to your marketplace. Each file is regarded as a standalone course by default, regardless of platform. But what if you want to create a learning path out of numerous files? This feature is available on some systems, but not all.
4. Now is the moment to build anticipation for your future online course launch by implementing the following strategies:
- Create a blog about a certain aspect of your online course. To establish yourself as an expert, go into detail.
- Include a landing page or a pop-up form to collect email addresses for your waiting list on your blog regarding your online course launch in general.
- Make a list of potential reviewers for your online course. You can review each other's courses if you already have a network of other course providers.
- To grow your email list, create a free and automated email course.
- Encourage your subscribers to contact you with any queries they have regarding any aspect of your email course. Questions will aid in the fine-tuning of your course content as well as the development of relationships with your email list.
- Create an email sequence for the debut of your online course.
The Post Launch of your online course
Following the major launch, the work continues to wow your learners -
- Introduce them to your course with a well-thought-out onboarding procedure that explains how they should proceed.
- Encourage your learners to interact with one another to form a community. A healthy community will not only reduce customer churn, but it will also relieve some of your stress by allowing your learners to support each other when problems arise.
- Continue to interact with all individuals. The interaction you have with your learners does not begin with the launch of your online course. Keep in touch with them to see how things are going. This level of involvement will assist you in assisting people who are lost and may help them avoid quitting your course.
- Wins should be celebrated. Encourage your learners to discuss their achievements in putting what they've learned in your class into practice. Give individuals who are crushing it a shout-out in the community to make them feel good and to encourage others to do the same.
The "phase" of post-launch is more of a continuous procedure than a phase. To put it another way, if you want to increase your passive revenue, you'll need to continually be on the lookout for new ways to expand your audience. You may need to change or adopt a new marketing approach, demolish and rebuild your sales funnel etc.
- The most important step in this phase is - Promoting your course online
Several platforms, such as email marketing campaigns, webinars, and social media, can help you promote yourself for a little cost.
Email marketing campaigns - Email marketing strategies are not only simple and are often automated but they also generate a higher response rate than social media platforms like Facebook, Twitter, and Instagram. Of course, an effective email marketing campaign requires an email list. So try collecting emails and promoting your product by offering incentives like discounts, freebies, and bundles.
Blogs - To increase your visibility and reach, write a series of blog posts. Whether your blogs are hosted on your own site, on a selling platform, or on high-traffic websites through affiliate marketing, they allow you to demonstrate your expertise and passion. When it comes to creating brand trust, this helps to eliminate any "first impression" issues.
Webinars - Webinars, like blog postings, can help you grow your audience while also allowing you to display your expertise. Reading long "blogs" of text does not suit everyone. A compelling webinar with an enthusiastic speaker and captivating pictures, on the other hand, typically works. You can also collect their emails/contact information before providing access, like with most webinars.
2. Monitor Analytics
It's critical to have accurate and comprehensive analytics for both learner and sales operations if you want to expand your audience. Start with your sales analytics! They give insights into which courses are hit or miss, as well as the overall effectiveness of your marketing campaigns.
So readers, hope this article helps you in creating your online course. Stay tuned to read more here.