In continuation to the blog on ‘To do list to create online courses’ we had gone through the ‘Pre-Launch’ phase. Here in this blog we will run through the phases of - Launch and Post Launch.
Launch Phase
The next logical step in this online course development process is to launch the course and begin selling it.
- Select the best-selling platform for you.
The selling platform you employ should be determined by the content, not the other way around. As a result, this procedure occurs after the material has been gathered and produced. You should consider it because not all platforms are made equal. Choose the best-selling platform for your online course. You could also use sites like Teachmore to construct your own fully functional app.
You might create the platform for your online course by considering the following questions: What are the course-building options? Will I be able to record audio and video or embed them? Will my course's format be supported by the platform? Will the platform be able to accommodate mobile learning? When deciding on the ideal selling platform, you must think about the past as well as the future. From the start, think about your target audience and content. Consider your business and where you want to take it in the future.
2. Construct a sales page
If you select the right selling platform, your sales page will have a beautiful and user-friendly interface or template. All you have to do now is fill in the gaps. You'll have to be careful what you input because these fields aren't always indicated for you. To begin, provide a bio on your sales page that explains your course topic and why your target audience is a good "match." The easiest way to do this is to emphasize the learning objectives, which will outline the issues your course will cover.
The look and feel of your sales page, on the other hand, is a significant component that influences whether or not they read your bio and course description. If you're launching your first course, your audience will rely solely on first impressions. Make your landing page with what your learners want to see in mind: anything related to the subject. Make it based on your online course's main topic.
3. Upload your content
All you have to do now is upload your online course to your marketplace if you created it elsewhere. By default, each file is treated as a stand-alone course, independent of platform. But what if you want to make a learning route out of a collection of different files? On certain platforms, but not all, this capability is available.
4. Now is the moment to build anticipation for your future online course launch by implementing the following strategies:
- Create a blog about a certain aspect of your online course. To establish yourself as an expert, go into detail.
- Include a landing page or a pop-up form to collect email addresses for your waiting list on your blog regarding your online course launch in general.
- Make a list of potential reviewers for your online course. You can review each other's courses if you already have a network of other course providers.
- To grow your email list, create a free and automated email course.
- Encourage your subscribers to contact you with any queries they have regarding any aspect of your email course. Questions will aid in the fine-tuning of your course content as well as the development of relationships with your email list.
- Create an email sequence for the debut of your online course.
The Post Launch of your online course
Following the major launch, the work continues to wow your learners -
- Introduce them to your course with a well-thought-out onboarding procedure that explains how they should proceed.
- Encourage your learners to build a community by interacting with one another. Not only will a thriving community prevent customer turnover, but it will also lessen some of your stress by allowing your students to help one another when problems arise.
- Continue to communicate with everyone. The interaction you have with your students does not begin when your online course is launched. Maintain contact with them to find out how things are going. This level of commitment can help you assist folks who are lost and may even prevent them from dropping out of your course.
- Wins should be celebrated. Encourage your learners to discuss their achievements in putting what they've learned in your class into practice. Give individuals who are crushing it a shout-out in the community to make them feel good and to encourage others to do the same.
The post-launch "phase" is more of a continuous process than a phase. To put it another way, if you want to boost your passive income, you'll need to keep an eye out for new ways to grow your audience. It's possible that you'll need to adapt or adopt a new marketing strategy, as well as deconstruct and rebuild your sales funnel.
- The most important step in this phase is - Promoting your course online
Several platforms, such as email marketing campaigns, webinars, and social media, can help you promote yourself for a little cost.
Email marketing campaigns - Email marketing strategies are not only simple and are often automated but they also generate a higher response rate than social media platforms like Facebook, Twitter, and Instagram. Of course, an effective email marketing campaign requires an email list. So try collecting emails and promoting your product by offering incentives like discounts, freebies, and bundles.
Blogs - To increase your visibility and reach, write a series of blog posts. Whether your blogs are hosted on your own site, on a selling platform, or on high-traffic websites through affiliate marketing, they allow you to demonstrate your expertise and passion. When it comes to creating brand trust, this helps to eliminate any "first impression" issues.
Webinars - Webinars, like blog postings, can help you grow your audience while also allowing you to display your expertise. Reading long "blogs" of text does not suit everyone. A compelling webinar with an enthusiastic speaker and captivating pictures, on the other hand, typically works. You can also collect their emails/contact information before providing access, like with most webinars.
2. Monitor Analytics
If you want to grow your audience, you need precise and comprehensive analytics for both learning and sales operations. Begin with your sales statistics! They reveal which courses are successful and which are not, as well as the overall effectiveness of your marketing activities.
So readers, hope this article helps you in creating your online course. Stay tuned to read more here.
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