It can be intimidating to launch an online course for the first time. It entails a lot of moving parts, from picking a topic to selling your content online and expanding your following.
Let’s look into simple to-do lists to create and sell your online course. This list is divided into three main steps -
- Pre-Launch Phase - Course Creation
- Launch Phase - Putting your course for sale online
- Post Launch Phase - Growing your audience
The very first step is to create and design the content. The steps that follow are the most important in this process of creating and selling online courses.
Step 1: Choose a course topic and start collecting materials.
This is an issue that requires a great deal of research. Keep in mind that you're creating an online course for your students, not for yourself. To increase value and, as a result, sales, you must be an authority on the topic of your online course. If that isn't the case, subject matter experts can always provide explanations and perspectives. You must also ensure that your problem is one worth solving. How many people is it affecting? Has the topic been addressed on a regular basis by other sources? If that's the case, you'll almost certainly need to put your own spin on things.
In a self-help course on mindfulness, for example, instead of presenting mindfulness from a general perspective, you could focus on "mindfulness in the workplace," "mindfulness during conflict," or "mindfulness for couples." This will not only assist you in defining your target audience, but it will also assist you in narrowing the scope of your course topic.
The narrowing down of your target audience as much as possible is an important phase in the course-building process. You must put yourself in the shoes of your audience when developing content, selecting designs, and deciding on your complete method of dissemination.
Determine who your target audience is so you can make sure you have the right material for them. Determine how much your target audience knows now and how your course will assist them in filling in the gaps. Examine the online courses offered by your competitors to discover what they have to offer and how you may improve them.
Step 2: Create the course.
Now that you've decided on a popular topic, it's time to get down to the nitty-gritty of course creation. There are two fundamental approaches to producing courses on a course selling platform: internally and externally.
When you build a course internally, you use the native editing tools provided by the selling platform. As you may guess, such websites are mostly focused on selling. As a result, you'll most likely be restricted to pre-made themes, limited multimedia capabilities, and minimal interactivity. If you use this strategy, you can skip the rest of this section and move on to the next phase. With Teachmore's support, you can also develop your own fully functional website to market your online course.
Thanks to technical improvements, you no longer need expensive or complicated technologies to create online courses. You may find a number of basic and free tools to help you create a course on the internet.
Those who are just starting started and want to try out other choices can use PowerPoint to create presentations or use the camera and computer tools to record mini-tutorial movies.
Create support materials as well to make your online lesson as engaging as feasible. Learners are drawn to support services because they involve significantly less work than you would think. They're a great method to make online courses more interesting and engaging. Storytelling is a terrific technique to interest your students while also giving your course a distinct selling point. The information is presented in the form of a story with a simple narration that you can record yourself.
In this blog, we looked into the Pre-Launch stage of creating online courses. Stay tuned to read on the Launch and Post-Launch stages in the upcoming blogs.