Launching an online course for the first time can be a daunting experience. It involves a lot of moving pieces: from choosing a topic to putting the content for sale online and growing your audience.
Let’s look into simple to-do lists to create and sell your online course. This list is divided into three main steps -
- Pre-Launch Phase - Course Creation
- Launch Phase - Putting your course for sale online
- Post Launch Phase - Growing your audience
The very first step is to create and design the content. The steps that follow are the most important in this process of creating and selling online courses.
Step 1: Decide on the course topic and gather material
This is an area that necessitates a lot of investigation. Remember that you're building the online course for your audience, not for yourself. You must be an authority on the selected topic of your online course in order to enhance value and, as a result, sales. If that isn't the case, you can always seek clarification and insight from subject matter experts.
You must also guarantee that your problem is worthwhile to solve. How many people are affected by it? Has the issue been addressed by other sources on a regular basis? If that's the case, you'll probably need to put your own spin on the subject.
For example, rather than presenting mindfulness from a broad perspective in a self-help course on mindfulness, you may focus on "mindfulness in the workplace," "mindfulness during the conflict," or "mindfulness for couples." Not only will this help you define your target audience, but it will also help you narrow the focus of your course topic.
A crucial step in the course-building process is to narrow down your target audience as much as feasible. When creating content, picking styles, and deciding on your entire manner of distribution, you must put yourself in the shoes of your audience.
Determine your target audience to ensure you have the content they require.
Determine how much your target audience currently understands and how your course will help them fill in the gaps.
Investigate your competitors' online courses to see what they're offering and how you might improve them.
Step 2: Develop the course
It's time to get down to the nitty-gritty of course building now that you've decided on a popular topic. On a course selling platform, there are two basic ways to produce courses: internally and externally.
When you create a course internally, you use the selling platform's native editing tools to create it. However, as you might expect, such sites are mostly focused on selling. As a result, you'll probably be limited to pre-made themes, minimum multimedia capabilities, and little to no interactivity. You may skip the rest of this section and move on to the next phase if you take this method. You can also create your own fully-featured website to sell your online course with the help of Teachmore.
You no longer need expensive or difficult technologies to produce online courses thanks to technological advancements. On the internet, you can find a variety of basic and free tools to assist you in creating a course.
Those who are just getting started and want to try out other options can use PowerPoint to create presentations or record small tutorial videos using the camera and the computer's resources.
Also, create support material to make your online class as interactive as possible. Support resources tend to attract students and require far less effort than you may assume.
They're an excellent way to make online classes more engaging and appealing.
Storytelling is a great way to engage your students while also providing a unique selling point for your course. The topic is delivered through a story using a basic narration that you can record yourself.
In this blog, we looked into the Pre-Launch stage of creating online courses. Stay tuned to read on the Launch and Post-Launch stages in the upcoming blogs.